Punctuation Matters: a Cautionary Tale

No-shave November.  Seems pretty simple, right?  Unless you mistake a simple hypen for an em dash.

• No-shave November = no shaving during the month of November.
• No—shave November = please, go ahead and shave during the month of November.  No, really, we mean it.

Let's be honest, who hasn't made this mistake?

Punctuation really does matter, people.

Don't let this happen to you.  Pay attention to punctuation!